2024 Preparation for Interior Designers

If you're anything like me, you understand the thrill of fresh starts. While we acknowledge that you can embark on new beginnings at any moment you choose, there's a distinct flavor when preparing for a new year. I relish the anticipation of the new year—it's a designated point in time where reflection and planning seamlessly intertwine on an annual basis.

So, I've curated invaluable advice for my exceptional designers, aimed at channeling the boundless energy of the new-year-excitement into a blueprint for a highly successful year ahead!

1- Reflect on 2023:

Why reflect you ask? Because we can always double down on things that we have done right and we can learn from the mistakes we committed.

Remember to kick judgment out of the window during this time. Even if your year wasn't the most productive or even the worst, that's okay. We are just taking a look at things without judging so we can keep track of what areas to double down on and what mistakes to avoid.

Journal Prompts: What is it that you did correctly this year?

What made the most impact on your career and personal life?

What mistakes have you committed? How can you rectify them?

2- Draft a list of goals (and Why's)

There is a reason I used the word (draft) instead of (set). When we think of the word "goals", we usually think that goals are (set) in stone. But, they shouldn't be. Goals should adapt to our growth. We must set "dates" to revise our goals and revisit the why. Why do we want this goal? There is no wrong answer. There is no such thing as being selfish and wanting nice things. Your purpose can simply be to be financially independent (as an example).

Journal Prompts: List down all the goals you want to achieve in the upcoming year, now, what are your top three? Highlight those. And from there, pick the goal that will make the most impact in your life, and draft the next set of steps to get there.

3- Review and Update your portfolio If you have worked on any kinda project this year, it's a good idea to add it to the portfolio. Don't have a portfolio? That's okay. Start one. Think of the New Year as a date to re-visit your portfolio to adjust it and add anything new you've created.

Journal Prompt: make a list of all the projects you've worked on before, taking inventory of your work is a good place to start. (even if it's a corner in your home, that still counts).

4- Make a Marketing Plan

Listen, I know, this particular point is harder than the other points to write and adjust, so may I suggest reading (The One Page Marketing Plan by Alan Dibb) it's one hell of a book that explains marketing very simply. It educates, inspires, and has actionable steps you can take!

It's a good idea to hire a marketing coach if you feel that it's a part of your business that you'd like to learn more about.

P.S.: did you know I offer 1:1 marketing coaching for interior designers? it's true! let's take it to the next level this year. :)

5- Network with other designers (with a similar vision to yours)

Networking always sounds like too large of a notion, especially if you have social anxiety. But networking can happen most organically if you research events (online or offline) that relate to Interior Design.

For Introverts:

• Leverage online platforms for networking (LinkedIn, design forums).

• Focus on smaller, intimate events to ease social interactions.

• Prepare thoughtful questions to engage in meaningful conversations.

For Extroverts:

• Attend industry events, conferences, and trade shows.

• Initiate conversations, share experiences, and be open to collaboration.

• Utilize social media to connect and showcase your work boldly.

Remember, authenticity is key for both introverts and extroverts. Tailor your approach to your personality while staying true to your professional goals.

6- Set a financial goal (and get out of your comfort zone) Set a yearly income goal, break it into smaller targets, consider expenses, and track progress regularly for financial success in the new year.

1. Determine Your Income Target: Set a clear annual income goal for your interior design business. (and don't be afraid to put a number that scares you.

2. Break it Down: Divide the annual goal into manageable monthly or quarterly targets.

3. Consider Expenses: Factor in business expenses and allocate a portion of your income for savings.

4. Track and Adjust: Regularly monitor your finances and adjust goals based on performance.

Journal Prompts: how do you feel about money? about rich people? write a letter to money and be honest with your expression. it can help you uncover the subconscious feelings that might be blocking you from receiving more. (highly recommend: You are a Badass at making money & Secrets of a Millionaire Mind; both great reads for money abundance mindset).

7- Reach out to your previous clients (or current prospects)

1. Send Personalized Greetings: WhatsApp or email personalized New Year greetings expressing gratitude to them.

2. Showcase Your Work: Share a brief portfolio update highlighting your recent projects.

3. Offer Exclusive Promotions: Introduce New Year promotions or discounts for their next project.

4. Invite for a Catch-Up: Suggest a coffee meet-up or virtual call to discuss their upcoming needs.

8- Research Trends (and bookmark the ones you like!)

Naturally, as Interior Designers, we might know the trends just by being up to date with relevant blogs and accounts now and then, and attending design events. However, taking the time to actively research and bookmark trends at the start of the year can be incredibly beneficial. Not only does it keep you ahead of the curve, but it also allows you to integrate fresh ideas into your projects, making them stand out.

To do this effectively:

• Follow Influential Designers: Keep an eye on what leading designers are predicting for the year. Their insights can be a treasure trove of inspiration.

• Subscribe to Design Magazines: Magazines often have special issues or articles dedicated to upcoming trends. These can be a great resource for visual inspiration.

• Use Pinterest, Cosmos and Instagram: Create boards or save posts that resonate with your style. This will also help you in presenting ideas to clients.

• Attend Webinars and Online Courses: These can provide deeper insights into why certain trends are emerging and how they can be applied.

9- Embrace Continuous Learning

The world of interior design is constantly evolving, so it's crucial to stay updated with the latest techniques, tools, and technologies. Consider the following:

• Enroll in Workshops or Online Courses: These can range from technical skills like CAD software to soft skills like client communication.

• Read Books and Articles: Dedicate time each week to read about design principles, business strategies, or even biographies of successful designers.

• Join a Design Community: Engaging with a community can provide support, advice, and different perspectives on challenges you might face.

10- Practice Self-Care

Last but not least, remember to take care of yourself. A successful year is not just about professional achievements but also about personal well-being.

• Establish a Routine: Include activities that relax and rejuvenate you. This could be exercise, meditation, or a hobby.

• Set Boundaries: Learn to say no when necessary. Overcommitting can lead to burnout, which is counterproductive.

• Take Breaks: Regular breaks are essential to maintain creativity and enthusiasm. Plan short vacations or staycations throughout the year.

In conclusion, as we step into the new year, let's embrace it with a strategic and balanced approach. By reflecting on the past, setting adaptive goals, continuously learning, networking effectively, managing finances, engaging with clients, staying on top of trends, and most importantly, taking care of ourselves, we are not just preparing for a successful year but also for a fulfilling career in interior design.

Remember, each step you take is a brick in the foundation of your dreams. Let's build something extraordinary this year!

Wishing you the best years to come! Happy New Year Designers. I appreciate you all.